My Passion Media publishes special interest content in the global arena. Our core focus is publishing relevant and engaging editorial on our reader’s individual passions, whatever their passions may be, as long as there's an element of travel to that passion. From that editorial we create results-driven multi-media marketing opportunities for companies around the world that wish to get their message out to our readers.
The belief that the next generation of social media will be in an editorially controlled environment is the foundation of the company. Advertisers are currently confused as to where to place their advertising spend and targeted results-driven media are prevailing. Our ability to provide editorial controls on user-submitted content as well as our professionally written content will give these advertisers confidence that our readers are valid.
In the online publishing space, our flagship site, www.InfoBarrel.com , empowers us with the ability to publish relevant, entertaining, unique content faster and more cost effective than other special interest publications. By analyzing reading habits of over 20 million pageviews, InfoBarrel gives us great insight into what readers want online and how they act within an article. From this insight, we deploy best practices into the other sites:
To enhance the online presence are the printed publications CT, Canadian Traveller and Explore Magazine. These titles collectively publish 24 issues a year which expands the reach and credibility of the websites.
The objective of the company is to grow the stable of publications, leveraging internal operating systems and enhancing content delivery options to readers and advertisers. To deliver on this objective, we will be actively seeking special interest publications that cannot survive in the print display ad world.